A shared occasion expressed through guest materials
Bespoke invitations, welcome packs and visitor materials can give a partnership milestone substance by combining premium design, shared history and the traditions of the occasion. For IBM, the 30th anniversary of its partnership with Wimbledon in 2019 called for a VIP experience that lived up to the celebration. The brief covered raising the standard of essential guest materials, sharing the rich history of IBM at Wimbledon and respecting both brands' identities. The resulting selection of premium, bespoke designs drew on the tournament's time-honoured traditions. When planning sponsorship hospitality materials, define the occasion's significance alongside the practical items guests need. Use the partnership's history and the host event's traditions to guide the design, while giving both brands appropriate consideration.
Sources: IBM and Wimbledon: Ongoing Campaign Involvement, Media activation