Show a manageable route to change
Make the consultancy's approach understandable by breaking transformation into discrete, practical changes. Explain the business challenge each engagement addresses, how people will collaborate and the immediate benefits they can pursue. A launch message needs to help stakeholders understand a manageable path forward, particularly when resistance, doubt or inertia could hold change back.
IBM Garage provides a concrete example: its consultancy model applies agile collaboration to a rolling series of individual business challenges. The launch campaign for IBM stressed the ways that approach removed some of the risks from digital transformation, rather than promising to eliminate risk altogether.
A 2025 study by Grant Thornton found that cross-industry business technology decision-makers plan technology add-ons or upgrades rather than complete system overhauls by more than a 2-to-1 margin. Describe the staged approach in similarly practical terms: individual challenges, clear benefits and reduced exposure, rather than an all-encompassing transformation promise.
Sources: How to Succeed at Digital Transformation: Influence Many Different People