An experience that expresses market leadership
An interactive landing page should express why a business is credible, not just make a new offer look different. Dematic needed to introduce its micro-fulfillment solution while reinforcing its position as a trusted retail automation leader. The offering placed automation within an existing retail location or urban fulfillment centre, addressing retailers' increased pressure to provide rapid delivery and click-and-collect services.
For Dematic, an evolved visual language, animation and a clear, authoritative tone came together in a deceptively simple configurator that engaged potential customers in a highly competitive market. The practical lesson is to connect the interactive experience with the expertise the brand needs buyers to recognise. In TREW Marketing's 2026 State of Marketing to Engineers study, 70% of surveyed engineers and technical buyers were more likely to choose the better-known brand when evaluating technically similar solutions.
Sources: The party’s over. It's time for marketers to embrace privacy, Dematic Micro-Fulfillment: A Simple, Powerful Engagement Tool