Launching and evolving brands

A new offer, an established reputation or a growing business can each demand different choices about identity. You need to decide what to introduce, what to retain and how the parts relate. Names, words and design must make those relationships clear, so customers can recognise each offer and understand the business behind it.

Refreshing an established brand

Your business may have moved on, but your brand still carries years of recognition and reputation.

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Launching a new brand

You need prospective customers to understand what you are bringing to market and why they should consider you.

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Uniting a growing group of businesses

As your group grows, customers, investors and employees need to understand what your businesses do and why they belong together.

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Defining distinct identities within a shared brand

Your programmes, platforms and businesses need identities that show what makes each different while making their relationship to your organisation clear.

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