What should unite our businesses under one brand?
Your businesses should be united by a shared promise grounded in what they genuinely have in common, expressed through a consistent verbal and visual identity.
Read moreAs your group grows, customers, investors and employees need to understand what your businesses do and why they belong together. Your brand, story and website need to explain the whole group while keeping each business’s contribution clear.
Your businesses should be united by a shared promise grounded in what they genuinely have in common, expressed through a consistent verbal and visual identity.
Read moreYour group story should explain the group's purpose and how its businesses contribute to a connected source of value for customers.
Read moreYour group website should make it easy to find the portfolio, the group's role, its leadership, current news and financial information for investors.
Read moreYour company portfolio is worth exploring online when it connects your businesses through stories about the real-world outcomes they make possible, rather than offering only a directory of companies.
Read moreKeep acquired brands separate when bringing them under the established name would make its central proposition harder to understand.
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