What makes our programme identities distinct but recognisably related?
Programme identities become distinct but recognisably related when each has its own expression within a shared visual system.
Read moreYour programmes, platforms and businesses need identities that show what makes each different while making their relationship to your organisation clear. The choices you make about names, shared design elements and room for variation affect how buyers recognise each part and understand the connection.
Programme identities become distinct but recognisably related when each has its own expression within a shared visual system.
Read moreConnect your company and platform brands through a shared purpose, linked typography and a coordinated colour palette that make the organisation behind the technology recognisable.
Read moreYour new business name should reflect your organisation only as closely as its role and intended perception require.
Read moreYour specialist unit can stand out by expressing its particular role through a distinctive interpretation of parent-brand elements, within existing guidelines.
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