How can we show customers our new offer suits their needs?

Customers who understand a category may still need help deciding how a new offer could work for their business. Dematic's Micro-Fulfillment launch addressed that gap with a short online configurator rather than another general introduction to retail automation. The offering placed automation within an existing retail location or urban fulfillment centre, as grocers faced increased pressure to provide rapid delivery and click-and-collect services. The configurator guided customers through a brief set of questions to deepen their understanding of the solution. It also collected customer information to help generate prospective leads and inform sales discussions. For a new offer, focus the launch experience on the practical questions that help customers connect an understood concept to their own business.

A distinctive launch identity should help customers explore a complex offer, not add another layer of complexity. For Dematic's Micro-Fulfillment launch, the digital experience combined an evolved illustrative style with clear, authoritative language and interactions designed to feel intuitive, precise and fast. Dynamic isometric animations accompanied the configurator's questions and results, making explanation part of the visual experience. The animations used Lottie to produce lightweight files for faster page performance without compromising visual quality. The configurator also ran through Dematic's global website using accessible code. The practical lesson is to develop language, visuals and interaction together: give the launch a recognisable expression while making the offer straightforward to explore.