Carry the experience into an updateable platform
Plan for the interactive experience to support changing content beyond its event launch. For G42, The Intelligence Grid developed from a 3D, city-based interactive experience into a dynamic, scalable platform reflecting the business's new brand identity and AI ambitions. A bespoke content management system supported production, while AI tools generated images, converted them into 3D models and animated them. Thousands of videos were created, with around 170 curated for the final experience. The Intelligence Grid 2.0 launched across six screens at GITEX GLOBAL in Dubai, where visitors could explore G42's stories unfolding in real time. It now continues as a flexible online platform, updated across the G42 group. The practical lesson is to plan both the launch experience and the means to keep its stories current.