Make visitors' perspectives part of the story
Make visitors' perspectives part of the story by giving them a question they can explore from their own point of view. For G42 at GITEX GLOBAL 2025, The Frameworks built an interactive experience that captured and explored visitors' personal perspectives on what an AI-native society might look like. Most people who tried it felt that future was already closer than they had expected. The practical lesson is to make the visitor's interpretation part of the interaction, rather than only presenting the brand's account of a subject. A possible future becomes personally relevant when visitors can consider how they see it, not just hear what a business says about it.
Sources: AI Experiences | The Frameworks, Putting AI first: how the UAE is transforming conversations, brands and societies