How do we attract visitors to our exhibition stand?

Choose an inviting contrast to the experience visitors are encountering around your stand. At GITEX Global, botim faced an environment of technical demonstrations, dense product screens and corporate conversation. Play offered a different invitation: visitors could participate in the product story rather than receive another explanation.

The botim activation needed to introduce financial capabilities to an international audience that might know the brand only as a calling app. Games provided a way to spark curiosity while retaining botim's personality. The creative balance mattered: playful enough to reflect a consumer-facing brand, but polished enough for the sophisticated technology environment of G42. When choosing an activity, consider both the reason visitors would stop and the character the experience needs to convey.

Make your proposition playable by turning the product story into connected actions visitors can perform. For botim at GITEX Global, Money Moves used a series of mini-games to introduce financial services within a platform already known for communication. Players could earn, grow and spend money, experiencing how money flows within the platform rather than simply reading about its capabilities.

The activities formed a coherent three-minute encounter, accompanied by Bo, an in-game assistant. Storytelling and subtle transitions connected the games, while a scoreboard summarised and ranked performance. An animated Botim arm interacted with the money and added a human touch. Use the same principle when planning an exhibition activity: connect participation to the proposition, and make the individual actions add up to a recognisable product story.

Keep participation easy to grasp so time-poor passers-by can focus on the story rather than instructions. The botim money activation used three touchscreen games to show how the app helps people earn, grow and manage their money. Simple, friendly messaging, an in-game assistant and smooth transitions supported a compact experience designed to be instantly understandable.

The botim money game attracted a steady queue and was played by 1,883 players across the week-long exhibition. Average play time was 2m 51s, spent focused on the brand's story. For an exhibition stand, plan both the interaction and its duration: make the activity clear enough to begin quickly, and keep the connected story compact enough for visitors with limited time.