Give the vision a recognisable shape
G42's Intelligence Grid gave an abstract proposition, AI as ubiquitous as electricity, a recognisable setting: a 3D navigable city. Created for GITEX GLOBAL, the experience connected G42's portfolio of complementary technologies with a vision of real human impact. Visitors could explore the vision rather than encounter it only as a statement about the future. A later update was designed to invite exploration of G42's nine operating companies and the impact of their work across industries. The practical principle is to give an expansive AI vision a setting people can navigate and understand. A recognisable environment provides a way to connect individual technologies, their applications and the broader role AI could play in everyday life.
Sources: G42: Telling the story of intelligence, A new chapter – and a new Frameworker, We’re creating new experiences with AI – but we still need imagination