The customer's change is the story
A technology customer story needs a human purpose: what the customer wanted to change, why it mattered and how the technology helped. The Frameworks' work for UST connects the people delivering technical capabilities with the companies, communities and individuals who benefit.
For UST's work with Nourish + Bloom Market, The Frameworks created a film about an autonomous grocery store with robotic delivery. UST's technology powers the store, but the narrative centred on founders Jilea and Jamie Hemmings. Inspired by their autistic son, Jabari, they wanted to bring good food to their community's food desert. The film heard from local suppliers, employees, shoppers, UST experts and the founders' family, letting people describe their experiences in their own words.
For Wimbledon and IBM, The Frameworks used a documentary-style video to bring together Wimbledon's history, digital transformation and a significant update. Voices from IBM and AELTC provided perspectives close to the work.
Build a customer story around the motivation and change, then explain the technology's enabling role. Choose contributors because they can describe the work or its impact directly, rather than asking a single corporate voice to carry the whole account.
Sources: Telling authentic tales, Match point: how The Frameworks created an integrated campaign for Wimbledon and IBM in two weeks, And the winner is