Show the possibilities of working together
Make the purpose of a client collaboration space central to its remote experience. IBM Garage brought IBM experts and client leaders together to use modern design techniques and IBM technology to solve specific business challenges. The Frameworks developed the value proposition and the campaign concept "Where it happens", connecting the space with the change that collaboration could produce.
The Frameworks paired an interactive physical book with in-browser virtual reality experiences that placed prospective clients inside the IBM Garage environment. The practical lesson is to connect the setting with what clients can accomplish there: the environment gives collaboration a tangible context, rather than becoming the whole story. The Frameworks reports that the work helped generate $62 million in lead progression within five months.
The Global Association of Customer Engagement Professionals described award-recognised technology briefing programmes in 2025 that combined adaptable digital media with expert discussions and used hybrid collaboration technology to include remote participants.
Sources: IBM Garage: Account-Based Marketing Campaign, Digital Development Services | The Frameworks