Make commitments part of the application story
Connect responsible AI commitments to specific applications and their intended human outcomes. For G42, an interactive experience needed to communicate the ambition to become a responsible AI powerhouse while showing what its technology could enable. The resulting narrative used an "impact algorithm" to map energy, compute, cloud and foundational models to real-world outcomes across G42's businesses. Responsible AI, sustainability and equitable AI became commitment themes within the experience, anchoring the application stories in G42's purpose.
Use that distinction in your own communications: explain the application, describe its intended impact and identify the commitment guiding it. Keep statements of purpose separate from claims about operational controls. A 2025 assessment by the Stanford Institute for Human-Centered Artificial Intelligence found that, among selected major foundation-model developers internationally, 10 of 13 assessed foundation-model developers disclosed none of the key environmental information on energy usage, carbon emissions and water use. A sustainability commitment should therefore remain distinguishable from disclosures about environmental performance.