What makes our AI impact claims credible?

A credible AI impact story connects a technology capability to a recognisable industry application and the difference it makes for people. For G42, the "impact algorithm" provided that structure: it mapped enablers such as energy, compute, cloud and foundational models to real-world outcomes across the group's businesses. The narrative focused on human impact rather than technology alone, while themes including responsible AI, sustainability and equitable AI anchored the experience in G42's purpose.

The Intelligence Grid put the approach into a web-based storytelling experience, emphasising the real-world difference G42's AI technology was already making. The practical lesson is to organise a claim around the capability, its application and its outcome, while making the commitments behind the offering explicit. A 2026 study by INFUSE covering enterprise technology buyers across 18 countries and 15 industries found that 35% selected an AI supplier for solving a problem existing tools could not, while 29% cited measurable ROI demonstrated during evaluation.

A credible partnership story explains what AI contributed alongside the people, technologies and services involved. When Wimbledon could not go ahead as usual in 2020, the Wimbledon team used IBM's AI, analytics and cloud capabilities to deliver two weeks of remastered classic matches. The first fully digital championships, The Greatest Championships, was created in eight weeks.

The campaign explaining the transformation combined an overarching documentary with five short-form videos, each focused on a different aspect of the partnership's commitment to innovation. Interviews with AELTC and IBM team members, together with archive footage, brought the work and the people behind it into view. For an AI provider, the useful approach is to document the shared task, explain the relevant capabilities and let participants describe their contribution. The result is a specific account of a partnership's achievement, rather than a claim that AI alone produced the outcome.