Compare equivalent answers, not isolated mentions
Ask the same questions about your brand and its main competitors, then compare mentions, answer content and positioning. A mention tells you whether a brand appears; the substance of the answer tells you how that brand is described. Examine both together rather than treating inclusion as the whole comparison. For each equivalent question, consider which businesses appear, what the answers say about each business and how your brand's positioning compares with its rivals. Use that comparison to pinpoint areas where your brand is doing well and areas where it falls short. The aim is to identify relative strengths as well as gaps.