Which buyer questions should our AI search content answer?
Prioritise buyer questions about specific decisions that your business has the expertise and evidence to answer authoritatively.
Read moreBuyers use AI to research problems and compare suppliers, often before visiting a website. Marketing teams need to know whether their brand appears, whether the answers reflect their expertise, and which content changes are worth making.
Prioritise buyer questions about specific decisions that your business has the expertise and evidence to answer authoritatively.
Read moreTrack your brand's AI visibility by testing customer questions across relevant AI platforms, recording the answers and brand mentions, and repeating the tests regularly.
Read moreCompare brand mentions, the substance of answers and competitive positioning using equivalent questions about your brand and its main competitors.
Read moreGet accurate AI brand descriptions by checking AI answers against verified facts, resolving gaps and contradictions in your material, and publishing a clear, current account supported by evidence.
Read moreYour brand is credible in AI search when its positioning is clear and consistent, backed by demonstrable customer experience and trustworthy evidence beyond its own claims.
Read moreNo: keep useful human-facing storytelling and add focused, evidence-backed answer resources alongside it, rather than rewriting every page for AI search.
Read moreAI answer pages should give a direct answer to a specific buyer question, supported by relevant expertise, case studies and statistics in your brand's voice.
Read moreReview AI search content continually and update it when buyer questions, competitors, technologies or your own business change.
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