Use saved capacity to expand human exploration
Use the capacity saved by AI to give people more room to explore new offers together. The Frameworks advocates using generative AI for rote, repetitive tasks while protecting the empathy, curiosity and co-creation that it considers essential to imagination. The Frameworks is developing in-house AI tools to improve efficiency alongside its work championing human imagination, treating the two activities as complementary rather than competing priorities.
For teams developing offers, the practical priority is to put freed-up capacity into human exploration, not simply generate more AI-assisted suggestions. A 2025 study reported by the Mack Institute for Innovation Management at Wharton found that ChatGPT-assisted brainstorming produced significantly less diverse ideas in 37 of 45 statistical comparisons across 5 experiments involving experimental brainstorming tasks. Check the range of possibilities under consideration, and keep human judgment central when deciding which ideas deserve further exploration.