How can we show our technical contribution at sponsored events?

Show your technical contribution at sponsored events by connecting useful audience tools directly to your role in creating them. Use event installations and posters to promote what participants and supporters can do with the tools, while making your technical role explicit.

Put the contribution beside the audience benefit

Promote useful event tools alongside a clear explanation of the sponsor's role in developing them. For Tata Consultancy Services (TCS), the This Run campaign used large-scale installations and posters at event expos to promote runner and supporter apps while reinforcing TCS's technical contribution. The campaign covered the London and Amsterdam marathons and Stockholm's Lidingöloppet, supported by a dedicated site and social channels. The Drum reported in 2025 that TCS's official race apps use live runner tracking and predicted finish times to make its technology tangible to runners and supporters. Give the audience a practical reason to use the technology, and connect that usefulness to the sponsor's contribution.

Sources: Tata Consultancy Services: This Run brand campaign

How The Frameworks helps

Showing your contribution at sponsored events

Your event audiences need to understand the value of your technical contribution to the sponsorship. The Frameworks focuses on the work behind the association, drawing on partnership records, participant motivations and live audience conversations to establish what your involvement means to people attending or following the event. It works with you to shape that evidence into a story that gives your technical role appropriate prominence without losing the audience's interest in the event itself.

The Frameworks delivers event installations, campaign copy and sales materials that carry this story across the event and into subsequent conversations. The installations and copy give audiences a clear account of your contribution, while the sales materials help your teams explain its relevance to prospective customers. You get a consistent way to demonstrate the substance of your sponsorship, with material your teams can use to discuss the capabilities it puts into practice.

Let’s talk about your technical contribution at events 

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