What makes a partnership's business contribution clear?

Start with a tangible achievement, then explain how the partners' capabilities and people made it possible. For Wimbledon and IBM in 2020, the achievement was The Greatest Championships: the first fully digital championships, created in eight weeks when the tournament could not go ahead. The Wimbledon team drew on IBM's AI, analytics and cloud capabilities to deliver two weeks of remastered classic matches.

The Frameworks chose a documentary-style film to explain the achievement through interviews with people closest to the work at IBM and the All England Lawn Tennis Club (AELTC). Their accounts connected the technical contribution with the work behind the audience experience. Director Trey Farley also made time before interview questions to establish a personal connection, helping participants express their pride and commitment. For a partnership story, use both partners' first-hand accounts to explain the achievement and the human effort behind it.

Select archive material for what it explains about the partnership's contribution, not simply for how far back it goes. For the Wimbledon and IBM campaign, The Frameworks reviewed 31 years of photography, video, team-recorded footage, past websites, documentation and team photographs. Potential assets were organised into groups aligned with the themes of five short-form films, giving the archive a role within each story.

Editor Emma Rasmussen also organised archive material by theme, while interview transcripts allowed The Frameworks to identify the accounts vital to each film. The approach paired historical material with participants' explanations rather than leaving the pictures to carry the story alone. The resulting documentary and short films served internal and external audiences as well as sales enablement. A useful archive selection therefore connects a record of past work to the capabilities, commitment or innovation being explained in the current partnership story.