How we navigated lockdown to deliver a suite of video content for Wimbledon and IBM

Ben Bush

As part of our ongoing collaboration with IBM and Wimbledon, each year we relish the opportunity to celebrate this very special partnership. This year, Wimbledon as we all know it could not go ahead, so the brief was rather different. But, despite the coronavirus curveball, we were all determined to maintain some of the magic of Wimbledon in 2020.

In an extraordinary feat, the team behind the world’s favourite tournament created the first ever fully digital championships in just eight weeks. In a dramatic illustration of the power of an enduring technical partnership – renewed earlier this year – the Wimbledon team tapped into IBM’s AI, analytics and cloud capabilities to deliver two weeks of remastered classic matches that would satisfy even the most discerning of modern tennis fans. The Greatest Championships was born.

To celebrate the innovation and partnership that made this pivot possible, we delivered an integrated campaign with video at its heart. The suite of content included assets for both internal and external audiences, as well as sales enablement, and showcased the gamut of technology and services IBM can offer at a time when so many businesses need them most. We navigated the challenges of lockdown to deliver an overarching hero documentary, and five short-form videos – or “sets” – that focused on different aspects of the partnership’s commitment to innovation.

Featuring interviews with team members from the AELTC and IBM and incredible archive footage, the videos explore the passion, pride and commitment behind this year’s Wimbledon experience.

We’ve all loved watching The Greatest Championships play out this year. It just goes to show what a “partnership with a difference” can achieve with a collective and determined focus on the pursuit of greatness.