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The problem with playing it safe

When the most risky thing to do is to play it safe, you’ve got to be bold and take some calculated risks.

James Trowman
Business
13
/
01
/
23

The problem with playing it safe

10:05 am
 – 
13
/
01
/
23

Art is a catalyst for regeneration

Once a seasonal seaside town, Margate is now thriving all year round. Turner Contemporary is at the centre of this regeneration.

Clive Stevens
Business
08
/
12
/
22

Art is a catalyst for regeneration

1:44 pm
 – 
08
/
12
/
22

Clients want people-led problem solving, not a list of services

The days of securing clients by offering up a list of services and a snazzy PowerPoint are over. It’s time to treat client relationships more like social relationships and lead with our humanity.

James Trowman
Business
03
/
11
/
22

Clients want people-led problem solving, not a list of services

3:02 pm
 – 
03
/
11
/
22

How to inspire decision-makers to be bold

If you continue to create traditional, “safe” content, you’ll be seen as a traditional, “safe” brand. But what’s bold for one organisation isn’t the same for another, so how bold should you be and how do you get decision-makers to agree?

James Trowman
Business
06
/
10
/
22

How to inspire decision-makers to be bold

2:50 pm
 – 
06
/
10
/
22

Why marketers need to think local to sell global

We work with clients with international operations, including IBM, Siemens, and UST on projects that are both central and focused on local markets. What we've learned is how to manage that central-local dynamic — and how to avoid its pitfalls.

James Trowman
Business
15
/
01
/
22

Why marketers need to think local to sell global

12:00 pm
 – 
15
/
01
/
22

Building resilient businesses

The sheer pace of change can make it difficult for businesses to predict and respond to challenges and turn them into opportunities. So, how can businesses develop resilience? Clive Stevens, Chairman of The Frameworks, offers his insights.

Clive Stevens
Business
10
/
09
/
21

Building resilient businesses

2:10 pm
 – 
10
/
09
/
21

The party’s over. It's time for marketers to embrace privacy

As privacy laws tighten, what’s the future for data in marketing? Something a bit more transparent – and a bolder creative approach.

Charlotte Irwin
Business
27
/
01
/
23

The party’s over. It's time for marketers to embrace privacy

3:14 pm
 – 
27
/
01
/
23
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