Why marketers need to think local to sell global
We work with clients with international operations, including IBM, Siemens, and UST on projects that are both central and focused on local markets. What we've learned is how to manage that central-local dynamic — and how to avoid its pitfalls.
Building resilient businesses
The sheer pace of change can make it difficult for businesses to predict and respond to challenges and turn them into opportunities. So, how can businesses develop resilience? Clive Stevens, Chairman of The Frameworks, offers his insights.