Help buyers judge the fit for their operations
Help buyers assess operational fit by focusing on the practical details they need, rather than explaining an automation concept they already understand. For Dematic's new Micro-Fulfillment offering, the digital experience centred on a brief online configurator for e-commerce, supply chain and other customers. The offering placed automation within an existing retail location or urban fulfillment centre.
The work for Dematic combined a short sequence of questions with clear, authoritative language and animations accompanying the questions and results. The configurator was designed to deepen customers' understanding of the solution while gathering information to help generate prospective leads and inform sales discussions. Its interaction design emphasised intuitive, precise and fast navigation.
For a new retail automation offer, the useful pattern is a focused route through relevant specifics: help buyers explore how the solution could work for their business, and give sales teams context for the next conversation.
Sources: Dematic Micro-Fulfillment: A Simple, Powerful Engagement Tool