How can we help audiences explore our technology businesses’ impact?

Organise the portfolio around connections between technology, industry needs and human outcomes, rather than company names or technical capabilities alone. For G42, the Intelligence Grid experience evolved from a navigable 3D city into a web-native framework centred on an "impact algorithm". The narrative mechanism mapped technology enablers, including energy, compute, cloud and foundational models, to real-world outcomes. Industry contexts and solutions across G42's businesses gave visitors routes into stories about the human impact of technological advances. Themes called "commitments", including responsible AI, sustainability and equitable AI, anchored the experience in G42's purpose. The practical approach is to give visitors a reason to explore each business through the contribution its technology makes, while keeping the group's purpose visible throughout the experience.

Support a coherent portfolio story with both coordinated messaging and a shared system for managing content. For G42's Intelligence Grid, work across all ten group companies harmonised messaging into one unified voice. A bespoke content management system housed the experience's structure, supporting the navigation and storytelling rather than treating each business as a separate presentation. AI also supported production: generated images became 3D models and animated videos, with around 170 videos curated for the final experience. The Intelligence Grid 2.0 launched across six screens at GITEX GLOBAL in Dubai and continued as an online platform updated across the G42 group. The practical lesson is to plan how operating companies contribute to a common narrative alongside how their content will be produced, managed and updated.