What should our group website make easy to find?

Give the portfolio its own place in the website structure, alongside clear routes to company information, leadership, news and investor financial information. The Ardonagh Group needed to explain a growing family of insurance businesses across the UK, Ireland and broader international markets while engaging investors and employees. Its website was organised into sections explaining what the company does, introducing the executive team, sharing news, providing investor financial information and explaining the portfolio by sector. That approach lets a group explain its businesses without making every visitor navigate one sprawling account of the organisation. Financial detail also deserves a clear route: in Comprend's 2025 survey of capital-market stakeholders across Europe, participants rated financial results by business area at 4.18 out of 5 for importance and overall business goals and targets at 4.13.

Support the website structure with concise signposting, a restrained colour palette, white space and photography that helps explain the group. The Ardonagh Group's website paired its clearly defined information sections with just a few colours, generous white space, punchy copy and large photographs intended to tell its story in a snapshot. The practical lesson is to make visual design and wording reinforce the routes through the portfolio, rather than compete with them. Navigation deserves that attention: Comprend's 2025 survey of capital-market stakeholders across Europe found that 39% of participants identified UX/UI, navigation and search as areas where corporate websites needed improvement.