How do we unite our businesses under one brand?
Unite your businesses under one brand by researching what connects them, defining a credible shared promise, and building a flexible verbal and visual identity.
Read moreAs a group grows, customers, investors and employees need to understand what its businesses do and why they belong together. A shared brand, clear story and useful website can make those relationships easier to grasp, but bringing every business under one name is not always the clearest choice.
Unite your businesses under one brand by researching what connects them, defining a credible shared promise, and building a flexible verbal and visual identity.
Read moreYour group story should explain the group's purpose, the role of each business and the value their connected capabilities create for the people they serve.
Read moreYour group website should make the portfolio, company information, leadership, news and investor financial information easy to find through a simple structure and clear signposting.
Read moreKeep an acquired brand separate when putting it under the established name would make the core proposition harder to understand rather than reinforce it.
Read moreHelp audiences explore your technology businesses' impact by connecting their technologies to industry needs and human outcomes in a coherent, navigable group story.
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