What should our partnership story prove?

Explain a partnership through what the partners achieved together, linking their capabilities and commitment to a concrete experience. When Wimbledon could not go ahead in 2020, the All England Lawn Tennis & Croquet Club (AELTC) and IBM created The Greatest Championships in eight weeks. IBM's AI, analytics and cloud capabilities helped deliver two weeks of remastered classic matches for modern tennis fans.

The Frameworks had two weeks to create supporting campaign content explaining the partnership's role in making that change possible. A documentary-style film brought together accounts from IBM and AELTC people closest to the work. Their interviews conveyed both the practical contribution and the pride behind the tournament.

For a partnership story, connect a specific achievement to the capabilities involved, then include people from both partners who can explain how the work happened and why it mattered. The association becomes meaningful through the experience it enabled.

Give partnership history a role beyond marking an anniversary: select records, images and personal accounts that substantiate the contribution being described. For the IBM and Wimbledon campaign in 2020, The Frameworks reviewed 31 years of photography, video, team-recorded footage, past websites, documentation and team photographs. Potential assets were organised into groups aligned with the themes of the short-form films, rather than presented simply as a chronological collection.

Interview transcripts helped The Frameworks identify accounts vital to each film, while the editor organised archive material by theme so relevant assets could be found quickly. The practical approach is to define the story's themes, then bring together the records and voices that support each one.

Anniversary communications can serve the same purpose. For the partnership's 30th anniversary in 2019, The Frameworks incorporated its history into IBM's VIP invitations, welcome pack and visitor materials while respecting both brands' identities.