Making room for creative thinking at work

New business ideas need time and attention, but everyday delivery still has to happen. These questions explore the support, people and working conditions that give teams room to think creatively while keeping a clear route to testing their ideas.

What support does our team need for creative thinking?

Your team needs protected working time, dedicated resources and leaders who actively support and recognise collaborative creative thinking.

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Which colleagues should we involve in developing business ideas?

Involve colleagues with different functional knowledge and outlooks, including people who can develop ideas and identify practical possibilities or constraints.

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Which outside sources can spark new business ideas?

Conversations, books, events and unfamiliar online material can spark new business ideas by supplying connections that routine work sources may not provide.

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When should we ask for evidence behind new ideas?

Use evidence to inform exploration from the outset, then test emerging possibilities once they are developed enough to evaluate.

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What makes a creative workshop worth our time?

A worthwhile creative workshop gives colleagues a shared question, protected attention and a facilitated setting where they can explore tentative ideas candidly.

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