What makes our programme identities distinct but recognisably related?

Build difference into the shared visual system by giving each programme recognisable elements without creating an unrelated identity. Colour, shape and symbols can provide that distinction while keeping the programmes visually connected.

For ACT, the design system balanced an independent charity identity with subtle reference to The Ardonagh Group. Overlapping shapes, expressive scaling and an expanded colour palette gave each "Action" pillar its own recognisable identity within a cohesive system. The practical approach is to build flexibility into shared elements rather than make every programme look identical.

For the Responsible AI Future Foundation, an icon system represented the sectors RAIFF works with, providing unity across diverse priorities rooted in a single philosophy. For Tata Technologies, a brand device used three coloured lines to represent aerospace, automotive and industrial machinery, expressing both diversity and unity. Together, the examples offer three ways to distinguish related activities: variations within shared shapes and colours, a coordinated family of sector icons, or a common device whose elements represent different industries.