A simple structure for different information needs
Organise a group website around the information visitors need, rather than making them untangle the portfolio themselves. For The Ardonagh Group, the website work brought together sections explaining what the company does, introducing the executive team, sharing current news, providing financial information for investors and explaining the portfolio by sector. The brief was to reflect a growing family of insurance businesses while engaging investors and employees without sacrificing clarity or navigation.
The practical lesson is to give group-level information and portfolio explanations clear places within the same structure. Ardonagh's website supported that structure with concise signposting, a limited colour palette, white space and large photography to communicate the group's story. A 2025 survey by Comprend found that 39% of capital-market survey participants across Europe identified UX/UI, navigation and search as areas where corporate websites needed improvement.