Let the product carry the explanation
Let the product carry the explanation by using its own AI voices for launch, explainer and demo scripts. For WellSaid, scripts for launch, explainer, demo and teaser videos were written to be delivered by WellSaid's own AI voices, making the product part of the explanation rather than merely its subject. The language developed for the website, ads and other communications reflected authenticity, trust and quality. WellSaid's proposition also included training voices with real actors, a secure closed model and a no-deepfake policy. Give buyers an audible example of voice quality, alongside a clear account of the practices behind the product. Keep reliability, safety and task performance subject to separate evaluation rather than treating lifelike sound as proof of every requirement.
Sources: WellSaid: Shaping the voice of an ethical AI leader