Be Bold: The value of great design in B2B marketing

We’ve seen great design transform the fortunes of companies, inspire social movements and influence popular culture. In many ways, design shapes our understanding of the world and our experiences within it. Every app we use or ad we watch has been designed to communicate language, meaning and value.

In the world of B2B marketing, our audiences are just the same. Sometimes a bit more starved for time, perhaps, but still humans with eyes and ears, hard-wired to respond to the right provocation. So why do so many B2B brands seem to play marketing by the numbers and settle for safer creative routes?