How do we connect our company brand to our platform?

Connect your company and platform through a shared purpose and recognisable visual cues that make the organisation behind the technology visible. Give the company a clear role beyond the platform, then use linked typography and colour to express the relationship.

Give the company a clear role behind the platform

Give the company a clear role behind the platform by explaining the expertise and purpose that connect the organisation to its technology. Strategy Object's SOClass platform was widely respected, but the company behind it remained largely invisible. That gap made Strategy Object's expertise, innovation and leadership difficult to communicate to government developers and engineers modernising critical trade systems. The new brand strategy centred on a shared mission: "to relentlessly reimagine the way the world trades". The mission connected Strategy Object and SOClass under a single purpose, while positioning the company as a trusted trade technology partner. For a company with a better-known platform, the useful starting point is the organisation's role and contribution, not just the platform's capabilities.

Sources: Strategy Object: An identity built on international trade

Make the relationship visible

Make the relationship visible through linked typography and a coordinated colour palette that suit the audience the company and platform serve. For Strategy Object and SOClass, the visual identity drew on the language and aesthetics of code, reflecting the culture of the developer community. Typography created clear links between the company and platform, while a code-inspired colour palette reinforced their connection. A circular logo device symbolised growth, openness and continuous collaboration. The practical approach is to give the shared purpose a recognisable visual expression: use typography and colour to connect the names, and choose visual references that reflect the people using the technology.

Sources: Strategy Object: An identity built on international trade

How The Frameworks helps

Connecting company and platform identities

Your audiences need to understand the relationship between your company and its platform without confusing one for the other. The Frameworks works with you to define that relationship, paying particular attention to what each identity needs to communicate independently and where recognition should carry across. It uses stakeholder research to ground those decisions and works with existing brand guidelines, so the platform's identity develops in relation to the company rather than as an unrelated design exercise.

The Frameworks delivers brand strategy that defines the relationship, linked company and platform identities, and a shared visual system that accommodates their differences. These give you a basis for presenting the platform as a distinct offer while keeping its connection to the company recognisable. You get identities that can appear separately or together without leaving audiences to work out whether they represent the same organisation.

Let’s talk about connecting your company and platform 

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