How can our hospitality materials convey the significance of an occasion?

Hospitality materials can convey an occasion's significance through bespoke design that reflects its history, traditions and the identities of the partners involved. Treat invitations, welcome packs and visitor materials as a coordinated guest experience, with a level of quality appropriate to the celebration.

Make the occasion tangible through guest materials

Use invitations, welcome packs and visitor materials to express what makes the occasion worth celebrating. In 2019, IBM marked the 30th anniversary of its partnership with Wimbledon and wanted its VIP experience to live up to the occasion. The brief covered raising the standard of the invitation, welcome pack and other essential visitor materials, while sharing the rich history of IBM at Wimbledon and respecting both brands' identities. The resulting premium, bespoke designs drew on the tournament's time-honoured traditions. The practical lesson is to give guest materials a role beyond communicating arrangements: carry the partnership's history into the design, draw on traditions that belong to the event, and respect both identities rather than allowing one brand to override the other.

Sources: IBM and Wimbledon: Ongoing Campaign Involvement, Media activation

How The Frameworks helps

Conveying an occasion's significance

Your guests need to recognise the significance of the occasion through the hospitality materials they receive. The Frameworks approaches those materials as evidence of the value and consideration your organisation promises, rather than simply as places to display its identity. It works with you on design and content that express what the occasion means to your guests, paying particular attention to how the presentation reflects the experience you are inviting them to share.

The Frameworks delivers premium invitations, welcome packs and visitor materials through its brand design and application work. Content and design serve the same purpose: giving the occasion an appropriate sense of importance while helping guests understand the welcome being extended to them. You get materials that support your hospitality, with a considered presentation that gives guests a tangible expression of the value you place on their attendance.

Let’s talk about conveying your occasion's significance