Brand strategy and identity

Every strong brand starts with the same two questions. What do you stand for? And why should the people who matter care? For B2B businesses – often technical, often complex, often talking to more than one audience at once – the answers to these questions rarely survive first contact with the real world unless they’ve been thoughtfully crafted and properly built out, not just written down. We shape strategic platforms – positioning, narrative, verbal and visual identity – that hold up under real-world scrutiny, and give everything that follows a robust, consistent foundation.

The family-owned construction and property business needed a way to unite a genuinely diverse set of businesses behind a single promise. We brought the new Wates brand purpose, Reimagining places for people to thrive, to life with a brand platform built on robust foundations and a verbal and visual identity flexible enough to work across every corner of the business.

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Ardonagh Advisory needed help making sense of its growing SMB-focused business. To unite thousands of employees across more than 130 offices, we created a new name and identity, Everywhen, inspired by stakeholder research that found a business defined by relationships and trust at every scale. We gave a fast-growing, multi-brand network one clear, human identity to stand behind.

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Building an identity from the ground up for a fast-moving marketing brand, we restructured the website around audience needs, put CMOs at the centre of the storytelling, and built a suite of assets – from employee playbooks to social templates – designed to scale like the business itself.

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