Copywriting and brand voice

Words can make or break a brand. Get them right and you build trust over time. Lose focus, and inconsistency can quietly undo everything you’ve built.

For B2B brands, language has a lot of heavy lifting to do – turning complexity into something clear, credible and unmistakably on-brand, across everything from film scripts to technical datasheets, from thought leadership to the founder’s LinkedIn post.

We find the words behind the brief. Language that sounds just right for your specific business; that communicates your purpose flexibly but consistently over time.

Wates had a new brand purpose: Reimagining places for people to thrive. We breathed life into it with a narrative, verbal identity and messaging frameworks that are flexible enough to adapt across service areas, emotive enough to capture the hearts and minds of a diverse audience, and grounded enough to show that Wates means business.

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An AI voice platform in need of its own voice? Fortunately, we love a challenge. What started as website content grew into writing, editing and designing a suite of assets, from launch videos to social ads to community badges. Naturally, every script we wrote was delivered in a WellSaid voice, but we worked hard to ensure the written words worked just as hard.

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Several Teledyne Technologies businesses were doing life-changing work in healthcare – independently of each other and with no shared narrative. We developed a fresh verbal and visual identity to unite them, shaped around a patient-journey narrative and a lead message, “Your technology partner for…” designed to flex across the Teledyne Technologies group without ever losing focus.

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