Brand identity systems
When your brand looks, sounds and behaves differently from one touchpoint to the next, recognition slips and the bigger idea gets lost. The challenge is to create a distinctive identity that carries one clear story through words, design and everyday use. Keep what still earns recognition, change what creates confusion, and give every expression a shared direction.
How do we turn positioning into one brand platform?
Should we use bolder design for the new identity?
How do we set one identity and personality across every channel?
How do we match the voice to the design?
Which identity cues will make our corporate brand easier to recall?
Which parts of our current identity should we keep?
How do we keep strategy, writing and design aligned?