Frame of Mind

The latest thinking from our insatiably curious Frameworkers.

  • Symmetrical black-and-white pixel art pattern forming concentric geometric squares.

    Imaginative businesses come out on top. Are you one of them?

    At The Frameworks, we know first-hand how valuable imagination is. In today’s climate of rapid transformation and AI, imaginative businesses come out on top.

    By Ellie Hennessey | | Business

  • A man in a light blue suit stands in the center of a modern tech exhibition booth, facing a large vertical screen displaying an interactive presentation for G42's Intelligence Grid. Overhead, a wide illuminated sign reads, HOME OF THE INTELLIGENCE GRID FOR AI-NATIVE SOCIETIES, while other attendees mingle in the background.

    Putting AI first: how the UAE is transforming conversations, brands and societies

    Ben Bush reflects on an inspiring week at GITEX GLOBAL, where 200,000 people descended on Dubai from more than 180 countries. And all of them wanted to talk about AI.

    By Ben Bush | | Business

  • Concentric black and white rings forming a target on a coral-red background, with a red L-shaped block covering the upper-right quadrant of the center circle.

    Creativity needs investment, not just permission

    We have made a very important discovery: successful businesses use their imagination.

    By David Alexander | | Business

  • A 3D-rendered computer cooling fan with blue and orange lighting, featuring overlaid text reading "Data Centers" highlighted in the center, surrounded by industry terms including "Cloud," "Cybersecurity," "Defense," "Education," and "Energy."

    We’re creating new experiences with AI – but we still need imagination

    AI is changing how we create. But generating content at scale can be a challenge. To make G42’s AI vision for The Intelligence Grid a reality, we knew we needed something very human to succeed: imagination.

    By Don Hoyt Gorman | | Business

  • The word Hello in bold white letters overlaid with the Arabic word for hello, Marhaba, in lime green script against a black background.

    A new chapter – and a new Frameworker.

    The region had been on our radar as a hotbed of tech innovation for some time. But towards the end of last year we began to realise just how significant an opportunity the United Arab Emirates (UAE) could be for The Frameworks.

    By Ben Bush | | Business

  • Black and white portrait of a man with wavy graying hair and a beard resting his head on his hand in a thoughtful pose.

    Give way at the next junction: 35 years of The Frameworks

    For the first time in 35 years, I have reached a career crossroads. It’s hard to believe. I generally ignore SatNavs and I have run a few red lights in my time, often paying the price along the way. But, just as I found with my first change of direction in the late 1980s, you find extraordinary people at the “give way” sign; sometimes they even let you in.

    By Terry Brissenden | | Business

  • Six smiling adults stand arm-in-arm in a grassy field backed by lush trees and a blue sky.

    Carbon dating: the power of trust and relationships in driving business strategy

    It’s not every day you get to combine business strategy with baboon spotting. But that wasn’t the stand-out experience of our recent Tanzanian adventure.

    By Don Hoyt Gorman | | Business

  • Five smiling people posing together on a stage in front of a background reading WINNER, while one woman holds a circular award.

    And the winner is…

    At Cannes, and closer to home, humanising business marketing is striking gold.

    By Ben Bush | | Business

  • A person in a blue floral dress with a small red backpack stands in an art gallery, viewed from behind as they look at framed black-and-white prints hanging on white walls.

    The Estorick Collection at 25

    2023 marks two milestones: London-based Italian art gallery, The Estorick Collection, celebrates its 25th anniversary and The Frameworks marks its 20th year working with it.

    By Rose Stewart | | Business

  • Abstract illustration of a red geometric figure encircled by white spiral lines, surrounded by digital interface elements like binary code, checkboxes, and menu bars on a beige background.

    Everyone’s a winner: exchanging value in B2B marketing

    Marketing can sometimes feel like a one-way conversation. With interactive marketing it becomes a conversation.

    By Chris Beavis | | Business

  • Minimalist illustration of a face wearing round glasses with chocolate chip cookies as lenses, with a bite taken out of the right cookie, beneath a cherry-stem shaped hairstyle.

    The party’s over. It's time for marketers to embrace privacy

    As privacy laws tighten, what’s the future for data in marketing? Something a bit more transparent – and a bolder creative approach.

    By Charlotte Irwin | | Business

  • Upside-down black calculator displaying digits that spell the word LESSONS on its screen.

    The problem with playing it safe

    When the most risky thing to do is to play it safe, you’ve got to be bold and take some calculated risks.

    By James Trowman | | Business

  • Minimalist illustration of modern angular buildings with white grid-patterned facades, sloped roofs, and dark gray lower windows against a beige background.

    Art is a catalyst for regeneration

    Once a seasonal seaside town, Margate is now thriving all year round. Turner Contemporary is at the centre of this regeneration.

    By Clive Stevens | | Business

  • Minimalist illustration of six colorful geometric figures connected to each other by curved arched lines extending from their heads.

    Clients want people-led problem solving, not a list of services

    The days of securing clients by offering up a list of services and a snazzy PowerPoint are over. It’s time to treat client relationships more like social relationships and lead with our humanity.

    By James Trowman | | Business

  • White text on a black background reading FAIL TO PREPARE PREPARE TO FAIL.

    How to inspire decision-makers to be bold

    If you continue to create traditional, “safe” content, you’ll be seen as a traditional, “safe” brand. But what’s bold for one organisation isn’t the same for another, so how bold should you be and how do you get decision-makers to agree?

    By James Trowman | | Business

  • Illustration of an airplane pulling a banner across a globe with the text, Think local. Sell global.

    Why marketers need to think local to sell global

    We work with clients with international operations, including IBM, Siemens, and UST on projects that are both central and focused on local markets. What we've learned is how to manage that central-local dynamic — and how to avoid its pitfalls.

    By James Trowman | | Business

  • Minimalist illustration of a hand gripping a stylized black pipe wrench against a light green background with geometric accents.

    Building resilient businesses

    The sheer pace of change can make it difficult for businesses to predict and respond to challenges and turn them into opportunities. So, how can businesses develop resilience? Clive Stevens, Chairman of The Frameworks, offers his insights.

    By Clive Stevens | | Business

  • Triptych showing a tennis player in white swinging at a ball during a match on the left, an operator watching a screen in the top right, and close-up hands using a specialized controller near a laptop in the bottom right.

    How we navigated lockdown to deliver a suite of video content for Wimbledon and IBM

    As sad as we were when we learned Wimbledon was not going ahead this year, seeing how the All England Lawn Tennis & Croquet Club (AELTC) has pivoted was truly incredible. Being part of the campaign to celebrate this unorthodox Wimbledon year is something we’re very proud of.

    By Ben Bush | | Business