How can we demonstrate our AI product's quality at launch?

Demonstrate your AI product's quality at launch by letting buyers experience it performing the communication task, rather than only reading claims about its capabilities. For an AI voice product, use its own voices to deliver launch, explainer, demo and teaser scripts so buyers can hear the quality being described.

Let the product deliver the launch story

Let the product deliver the launch story, so buyers can hear the voice quality your communications describe. For WellSaid, scripts for launch, explainer, demo and teaser videos were written to be delivered by WellSaid's own AI voices. The approach made the product the storyteller, rather than simply the subject of a story.

WellSaid's messaging centred on authenticity, trust and quality. Its voices were trained using real actors, with applications ranging from brand films to training materials. Its secure closed model and no-deepfake policy also formed part of its proposition. Use the launch scripts to demonstrate how the voices sound, while explaining the model and policy commitments in clear language rather than expecting the audio to communicate every part of the proposition.

Sources: WellSaid: Shaping the voice of an ethical AI leader

How The Frameworks helps

Demonstrating AI quality at launch

Your audiences need a credible basis for judging the quality of your AI offering at launch. The Frameworks focuses on the relationship between the claims you make and the capability your technology can demonstrate, drawing on working technology, use cases and achievements. It works with you to shape a launch narrative around that evidence, connecting technical strengths with applications your audiences can recognise. The emphasis is on giving those strengths a clear expression without asking audiences to take broad claims on trust.

The Frameworks delivers launch and explainer scripts, videos and interactive experiences that make your offering's capabilities understandable and open to scrutiny. It connects the language of the launch with the evidence in the demonstration, so the story and the experience support each other. You get launch communications that give prospects and partners a concrete basis for assessing your AI offering and discussing where it could be useful.

Let’s talk about demonstrating AI quality at launch 

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