Give the vision a familiar frame
A familiar organising idea can connect an ambitious AI vision to something audiences already understand. G42's Intelligence Grid presents AI as a superutility, as ubiquitous as electricity. For GITEX 2024, that idea became a 3D navigable city showing how G42 and its portfolio of companies connect complementary technologies with applications across industries. The experience gave visitors a way to explore the vision rather than encounter it only as a claim. A later update invited audiences to explore G42's nine operating companies and the impact of their work. The practical approach is to make the familiar frame the organising structure: connect the overarching ambition to technologies, applications and human impact within an experience people can navigate.
Sources: A new chapter – and a new Frameworker, We’re creating new experiences with AI – but we still need imagination, G42: Telling the story of intelligence