Which visuals explain AI services on a website?

Application-led visuals explain AI services by showing recognisable situations in which the technology could be used, rather than relying on generic AI symbols. Realistic generated imagery can make difficult-to-show applications understandable, but should be presented as illustration, not proof of a deployment or customer result.

Show the application rather than a generic AI symbol

For UST's AI services, solutions and platforms microsite, AI-generated imagery illustrated applications in healthcare and manufacturing. The images were created using Midjourney, with carefully worded prompts directing realistic yet engaging scenarios in areas that are difficult to demonstrate visually. The approach offers a practical alternative when stock libraries cannot supply the particular situation a website needs to explain.

Choose imagery around the application a buyer needs to understand, rather than an abstract representation of AI. Keep the distinction between illustration and documentation explicit: a generated healthcare or manufacturing scene can communicate an intended application, but should not be presented as a photograph of a deployment or evidence of customer results.

Sources: Powered by imagination: how I’m making stock imagery creative with AI

How The Frameworks helps

Showing AI applications on your website

Your website visitors need to understand what your AI service could do for them and what supports its claims. The Frameworks works with you to connect the visual presentation of your service to its applications, capabilities and supporting evidence. It draws on your use cases, achievements and working technology, alongside stakeholder research, to shape a visual narrative around what your audiences need to understand. That gives the website's imagery a specific role in explaining your AI proposition, rather than simply signalling that it involves AI.

The Frameworks delivers website design, supporting copy and interactive demonstrations that connect your AI capabilities with recognisable uses. Its design and digital development bring those elements together, so visitors can explore the service and understand the claims behind it. You get a website that gives prospects and partners a clearer basis for judging where your AI service could be relevant to their organisation.

Let’s talk about explaining your AI service visually 

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