How to deliver cracking video content during lockdown
Just a few weeks ago, the thought that upcoming video shoots would have to be cancelled because of something as surreal as social distancing would have felt like – ahem – a sick joke. So much of the everyday reality of work has needed rethinking since then, but when you’re involved in creating content for brands, a lot of that being video, the need for new ways of working has been particularly pronounced.
All together now: how brands are lifting spirits in response to Covid-19
How things have changed in a matter of weeks. The seismic shift in, well, everything, has left us all grappling with a new reality. There’s no playbook for this new normal but there’s a heavy sense of grief for the things we took for granted.
Our five favourite ads from Super Bowl 2020
Sunday 2 February 2020 marked a pretty big day in the advertising (and sporting) calendar. As in previous years, this year’s Super Bowl mainly had us talking about the things that happened between key events on the field. With the cost of a 30-second TV ad reaching $5.6 million, the standard for creative output is notoriously high.
Too much story. Not enough telling.
A great deal of virtual ink has been expended over the past decade or so on the theme of storytelling in marketing. And it’s easy to see why the idea is so appealing.
Tonight we hosted an event: The Art of Storytelling. With talks from the very talented and lovely @turnercontemporary @drword @wearestylus @terrybrissenden & Clive Stevens.
Tonight we hosted an event: The Art of Storytelling. With talks from the very talented and lovely @turnercontemporary @drword @wearestylus @terrybrissenden & Clive Stevens. Thank you to our insightful speakers but also to everyone who came! Our little office has never been so full!
Four ways designers can help save the world
Our planet is precious and many people are fighting to protect it. But sometimes I can fall into the trap of thinking “what impact can little old me really make?”.
Microinteractions (small but mighty)
Sell me your monsters
I hate to break it to you. It’s never about the magic of Christmas. It’s about the magic of marketing – or branding, to be precise (but I’m a sucker for a dollop of alliteration like I’m a sucker for a dollop of cream on my mince pies).