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Sunday 2 February 2020 marked a pretty big day in the advertising (and sporting) calendar. As in previous years, this year’s Super Bowl mainly had us talking about the things that happened between key events on the field. With the cost of a 30-second TV ad reaching $5.6 million, the standard for creative output is notoriously high.

A great deal of virtual ink has been expended over the past decade or so on the theme of storytelling in marketing. And it’s easy to see why the idea is so appealing.

Tonight we hosted an event: The Art of Storytelling. With talks from the very talented and lovely @turnercontemporary @drword @wearestylus @terrybrissenden & Clive Stevens. Thank you to our insightful speakers but also to everyone who came! Our little office has never been so full!

Our planet is precious and many people are fighting to protect it. But sometimes I can fall into the trap of thinking “what impact can little old me really make?”.

Everyone has experienced microinteractions. Whether it’s when you’re asked to accept a cookie policy or when an online shop notifies that you've added something to your basket, microinteractions are everywhere.

I hate to break it to you. It’s never about the magic of Christmas. It’s about the magic of marketing – or branding, to be precise (but I’m a sucker for a dollop of alliteration like I’m a sucker for a dollop of cream on my mince pies).

One of the first essays I wrote at university – in the heady days of the early 2000s – was a study of the differences between email and letter writing styles. It all hinged on the shift to a more flexible, informal approach. It seems quaint to think about it, now that many of us spend more time bashing out social media posts and instant messages than we do crafting thoughtful emails. (And remind me, what is a letter?)

You might think that when I close my laptop after a long day I simply switch off. But, as I’m sure is the case for many creatives, outside of work I often find myself thinking about ideas for side projects and not always devoting enough time to bringing them to life. But I think we owe it to ourselves to make time to express our creatively.