Matilda Duffecy

Just a few weeks ago, the thought that upcoming video shoots would have to be cancelled because of something as surreal as social distancing would have felt like – ahem – a sick joke. So much of the everyday reality of work has needed rethinking since then, but when you’re involved in creating content for brands, a lot of that being video, the need for new ways of working has been particularly pronounced.

Louise Sheeran

One of the first essays I wrote at university – in the heady days of the early 2000s – was a study of the differences between email and letter writing styles. It all hinged on the shift to a more flexible, informal approach. It seems quaint to think about it, now that many of us spend more time bashing out social media posts and instant messages than we do crafting thoughtful emails. (And remind me, what is a letter?)

Ben Bush

Saturday saw England kick off their RBS 6 Nations campaign against France at Twickenham. I was lucky enough to be one of the 81,902 people in the crowd. I was even luckier that I was one of the 100-odd people attending as guests of Accenture, the Championship’s “Official Technology Partner”.

Lucy Coffey

Recently Lou and I attended the Copywriting Conference 2015 and one of the sessions really stood out for me. It was all about swearing. And how we don’t do enough of it in our marketing. Interesting subject, I thought, because of the very fine line between being crass and being clever. Get it wrong and you cheapen your brand. But get it right and you can achieve real standout. This got me thinking about the value of swearing, why we do it, what we hope to achieve and its overall impact.

James Trowman

Standups, scrums, and sprints – some of the terms used in Agile methodology make it sound more like a competitive sport than a collection of software development principles. The term Agile (with a capital A) emerged in the mid 1990s and was cemented in 2011 with the creation of the Agile manifesto, where developers set out the principles that underpinned the way they thought software should be created.