Our latest thinking
I am challenging: Sophie
Meet the challenging people who own The Frameworks. Sophie Meadows ponders the future of creative roles and gets stuck into one job AI could never do: gardening.
Sophie Meadows, Creative Strategist
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The Prompt: The art of AEO: are you part of the conversation?
Answer engine optimisation (AEO) isn’t about gaming AI search or mangling your website to suit machines. It’s about creating an honest, authoritative version of your expertise that an LLM can actually use.
Louise Sheeran, Content Director