Telling authentic tales
As tempting as the latest marketing trends can be, brand authenticity is more important. That's not to say there's no room for creative storytelling, brands can still be bold and experimental while staying true to who they are.
Why bold design is good business
Design is a great differentiator. It can stop people in their tracks. Make them laugh. Bring them to tears. And even set your brand apart from the competition – if you dare to be bold.
International Women’s Day: A call to inspiration and creativity
Two of our Frameworkers were featured in articles written by Creative Boom founding editor Katy Cowan on International Women’s Day. Here’s what she had to say…
The importance of being curious
It may have killed the cat, but we need to embrace curiosity to unleash our creativity.
Creating connections through design
Audience interaction is vital for brands looking to improve engagement. Good design elevates storytelling by turning an idea into something people can relate to.
Reactive Marketing: Why timing is (still) everything
Unlikely associations between seemingly disparate brands can be a stroke of reactive marketing genius.
Match point: how we created an integrated campaign for Wimbledon and IBM in just two weeks
In the grand scheme of things, two weeks is a very short period of time. It can flash past in what feels like a second, leaving you scratching your head, wondering what you achieved or who you caught up with. But put your mind to it and you really can pack a lot in.
How to deliver cracking video content during lockdown
Just a few weeks ago, the thought that upcoming video shoots would have to be cancelled because of something as surreal as social distancing would have felt like – ahem – a sick joke. So much of the everyday reality of work has needed rethinking since then, but when you’re involved in creating content for brands, a lot of that being video, the need for new ways of working has been particularly pronounced.